BEHAVIORAL ECONOMICS WITH A WRY TWIST
WITH A WRY TWIST
Brand Stories, Healthcare, Learning
Helping grant applicants create better proposals
Animating key tips from a book about improving decisions
Sometimes we all need a nudge to get things done and The Robert Wood Johnson Foundation found that the applicants to their fund needed a nudge to create better grant proposals.
We used the book “Nudge” and an interview with authors to create an animated piece that was at the center of a campaign to improve the quality of grant proposals. Behavioral economics with a wry twist helped them surpass their goals.