Impactful hand-drawn animation to deliver a hip “explainer” call-to-action video
Impactful hand-drawn animation to deliver a hip “explainer” call-to-action video
Our explainer video helped BlueJeans convert over 250K website visitors to customers in the first year
Animated Explainer
Quickly Communicate Benefits Through Real World Scenarios
Making Two Minutes Really Count
We proposed an animated “explainer” video that would reside on the Blue Jeans website, and also be used to quickly and effectively communicate the benefits of Blue Jean’s interoperable cloud video conferencing service to the press and potential customers.
Hip and Playful Tone
As we described the technical features of Blue Jeans, we showed real world benefits through characters and situations the audience could relate to. We chose a fully-animated, hand-drawn style that could deliver high impact messaging while preserving a hip and playful tone, and would reinforce the Blue Jeans brand.
Resounding Success
Over 250K users in the First Year
Measurable Results
In its first year of operation the Blue Jeans service connected over a quarter of a million participants in over 3,000 cities worldwide into hundreds of thousands of video meetings. And we helped!
Product Screens
Competitive Comparison
This scene establishes a point of comparison traditional video conferencing.
Concept Introduction
Introducing Interoperability and why it is so important to the Blue Jeans solution.
Conversion
Persuading the Curious to Become Customers
Following their successful product launch, Blue Jeans asked us to help with another challenge: converting visitors to their site into customers.
As part of the campaign we proposed an explainer video to show why video conferencing the Blue Jeans way blows away the competition.