When you want to go big, it doesn’t get any bigger than Times Square

When you want to go big, it doesn’t get any bigger than Times Square

Brand Stories, Consulting, Social Marketing, Startups & Strategy, Technology


Complex Sale

Executive and C-level Decision Makers

Fast Growing Company

In 2008, while they were still relatively small, Fortune Magazine named Cornerstone OnDemand to be one of the fastest growing privately held companies. Their cloud-based talent management system may have been garnering great press, but it was still a complex sale with many products, features, and value propositions to explain.

Move Marketing to the Next Level

Cornerstone turned to us for our deep experience both in their industry, Learning & Development, and in designing communications and programs for their primary audiences – HR Executives and C-level Officers. We had already produced some content in their online training catalogue – we were a perfect fit to help move their marketing to the next level.


Establishing Trust

Connecting Benefits to Success

Upper Diamond produced a series of testimonials from various viewpoints in their customer base.

Highlighting successes with different stakeholders across vertical industries was the perfect way to give each target audience a story to identify with – a voice they could trust.

Empowering People

Over years, we added to the portfolio, giving the sales, and marketing team additional ammo for the coming year.

We found that employees, managers and senior level decision makers were getting the information and support from the platform in a way that made them better able to deliver on their goals – a theme that Cornerstone adopted with the tag line “Empowering People.”

Building Major Buzz

Times Square or Bust!

After three years of working together CSOD’s time finally came – they were going public. Building buzz when you launch is crucial and what better way than plastering your message across Times Square?

Upper Diamond produced a video loop that played on some of the most prestigious digital real estate in the world: the NASDAQ tower. The video featured the faces of their top customers – from Met Life to Pitney Bowes – as well as the company founders and employees as their ethos of empowerment is one that they live by.

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