Custom E-Learning To Improve Patient Care
How We Applied Work Culture To Success
Familiar And Relevant
Maintaining a person-to-person connection and using local conversational styles would make the difference between truly relatable e-learning and just another mainland export.
We interviewed staff at all levels of the organization — medical professionals, support staff, and more — to form a cohesive vision of what they needed to be more effective together.
Employees, Not Actors
Along with training video, we wrote and produced video of scenes with actual Kaiser employees who could present the customer service methodology in action and as examples in the course activities.
This approach played to two of our strengths: producing video and film with engaging and entertaining writing and direction, as well as working with non-actor employees to create authentic video narratives with details specific to the organization.
The project attracted 25 ambassadors within the company to participate in and promote our custom e-learning solution: “We are real people in our company — together.”
One example was a video that depicted actual Kaiser employees each doing something helpful and constructive to someone else, then that person “paid it forward” and assisted the next person, and so on. Learners empathized with co-workers in these fun and caring situations and thus made corporate learning more personal and relevant to them.
Getting Attention — And Keeping It
Animated graphics helped learners with the instructional content of the course and voice over audio helped them retain what they learned.
Using a local voice over actor helped us create the island vibe while driving home the importance of the communication skills taught by the corporate training.
The program rolled out with unprecedented completion levels — raising national rankings for the company.