Sales Training Aligned to Product Marketing
Sales Training Aligned
to Product Marketing
The Strategy Document
Internal Sales & Customer Alignment
Aligning what and how you connect to your customers and to your internal sales team has great benefits but it’s not always easily synchronized.
Vetting The Ideas
We talked with key sales people, product managers, customer service and marketers. This data drove our plan, our conception of the design and the assets we built.
An Integrated Approach
We recommended an integrated approach where a single production team would create sales and marketing tools for the product launch.
The solution would feature two components with substantial reuse of content – a high-impact pre-sales training product for a variety of internal audiences and an engaging online product tour for customers – and allow us to execute quickly and save the client money.
Training Product Supports Instructor-led and Self-paced Scenarios
A key aspect of our delivery design was the inclusion of a video host to unify the experience for all delivery scenarios. This flexbility turned out to be essential, with the majority of the sales reps receiving training at a pre-launch conference, while others attended webinars or took the course as self-paced training.
Following training, the presentation was available on DVD for self-study and baked-in sales support materials that were approved for use with clients.
Just-in-time Execution Delivers Exceptional Results
Now we had to make it happen! Here is the value of boutique company that spans the disciplines of strategy, creative, copy writing, instructional design, production and technical expertise.
We put into action a top notch team designed to cover all the bases. The result was a stunning presentation delivered in just six weeks!
Users can explore the content on their own to reinforce learning.
Instructional design reinforces competitive position.
Effective Training Delivered Quickly
CTB trained their sales reps quickly and effectively, and supported them with a follow-on DVD resource. The materials formed the basis for customer service training as well.
Upper Diamond went on to create the LAS Links Online product tour, saving CTB time and money by leveraging work created for the course.