Training Management By Connecting Managers
Training Management By Connecting Managers
Management training and corporate networking were so effective, Hilton doubled the network capacity and rolled it out to additional groups — beyond the original scope of the project.
Multiple Goals, Limited Time
Align Brand, Show Value, Tour Product, Teach Sign-In, Show Testimonials — All In Two Minutes
Vision
We connected the new business practice with what was most popular with the brand — its worldwide reach, successful advertising campaigns — and demonstrated how to create a more professionalized environment by sharing tips and techniques from manager peers at other Hiltons.
In Their Own Words
Any change in business can be disruptive for managers taking on new challenges. Because quick user adoption is vital to launching a business network, we needed to overcome any initial resistance Hilton managers might have to it. Validation from trusted sources matters – video testimonials help.
Results
Managers’ testimonials in the video itself and in internal campaigns proved how useful the network was. We introduced it to 25 GMs before roll out – and they loved it! Positive reactions went viral and doubled the network’s capacity to meet employee demand.
Shared Learning And Organizational Success
“What Works For Me Might Work For You”
Bringing Managers Together
At Hilton Garden Inn, General Managers run hotels, often with great autonomy. But this freedom means they lack an onsite peer-to-peer connection to discuss challenges and opportunities, or to hear new ideas and learn new ways of doing business.
The company needed a business networking platform to support General Managers, Assistant General Managers, and Food and Beverage Managers reaching out to people in the same positions at other Hiltons. Advice and discussion with an entire network multiplies everyone’s ability to face challenges and solve problems
Building The Right Network
Interviewing GMs at 20 different Hiltons with our instructional designer, we realized how isolated upper-level managers can be. They often made important decisions without adequate access to more experienced recommendations — and a loyal employee’s basic need for validation.
Our management training and communications solution was a business-networking site we built from scratch especially to custom-fit the needs of Hilton managers.
Changing Culture
From our experience in producing corporate training videos and e-learning solutions, we knew managers would not embrace this level of culture change without an engaging internal marketing and activation campaign.
The center point of the activation campaign was this video – connecting external branding of the chain to the needs of Hilton GMs worldwide.