Training Management By Connecting Managers
Management training and corporate networking were so effective, Hilton doubled the network capacity and rolled it out to additional groups — beyond the original scope of the project.
Multiple Goals, Limited Time
Align Brand, Show Value, Tour Product, Teach Sign-In, Show Testimonials — All In Two Minutes
We connected the new business practice with what was most popular with the brand — its worldwide reach, successful advertising campaigns — and demonstrated how to create a more professionalized environment by sharing tips and techniques from manager peers at other Hiltons.
In Their Own Words
Any change in business can be disruptive for managers taking on new challenges. Because quick user adoption is vital to launching a business network, we needed to overcome any initial resistance Hilton managers might have to it. Validation from trusted sources matters – video testimonials help.
Managers’ testimonials in the video itself and in internal campaigns proved how useful the network was. We introduced it to 25 GMs before roll out – and they loved it! Positive reactions went viral and doubled the network’s capacity to meet employee demand.