Case Study
The Art of the Rebrand
Case Study
The Art of the Rebrand
Expanding the Vision
We asked “What is it that no one knows about you?”
Sometimes when you’re doing well, you’re not always inclined to see how much better you could be doing. Color Me Mine had a successful business focused on parties for kids. So, we asked ‘What is it that no one knows about you?’.
Sometimes when you’re doing well, you’re not always inclined to see how much better you could be doing. Color Me Mine had a successful business focused on parties for kids. So, we asked ‘What is it that no one knows about you?’.
PARTIES FOR THE WHOLE FAMILY
Themed events such as Halloween and parties for adults – with adult beverages. That sounded good to us, so we set out to capture and share that vitality.
PARTIES FOR THE WHOLE FAMILY
Themed events such as Halloween and parties for adults – with adult beverages. That sounded good to us, so we set out to capture and share that vitality.
STORYTELLING
Like all brands who had some success, they were resistant to our storytelling approach at first.
BUILDING TRUST
Overtime trust builds and together we targeted fresh markets and delivered multiple story-based campaigns.
STORYTELLING
Like all brands who had some success, they were resistant to our storytelling approach at first.
BUILDING TRUST
Overtime trust builds and together we targeted fresh markets and delivered multiple story-based campaigns.
