Helping Launch a Global Product

Brand Stories, Product Launch,  Startups & Strategy, Technology

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Global Product, Global Launch

Standout Debut

Heavy Hitting Audience

It’s hard to stand out, but that’s exactly what Blue Jeans wanted to do for their global launch at the Mobile World Congress in Barcelona. Their presentation would be seen by industry media and telecommunications executives alike, and had to make an impact.

Attention Grabbing Message

We opened with a spinning, fall-to-earth attention grabber, which introduced the first message we wanted to communicate: this is a global service. This concept is reinforced throughout by viewing Earth from outer space and zooming into representative user stories.

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Interoperability

Making a Big Word Customer Friendly

Blue Jeans wanted to differentiate their product, show the ease of use and make a big word INTEROPERABILITY customer friendly.

We intercut it with fun and meaningful story based examples, while reinforcing the benefits of their service.

BlueJeans launched with positive coverage from WSJ, Info Week, TechCrunch and VentureBeat

Striking Visuals

Video & Screens
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VIGNETTES

We chose to use a vignette to demonstrate some of the limitations of legacy video conferencing: room-to-room, cramped, confining.

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SIMULATIONS

A simulated staff meeting gave us another opportunity to show the experience of using Blue Jeans while reinforcing global reach and low-barrier-to-entry benefits.

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ANIMATION

Using animation allowed us to present many scenarios very quickly.

The Big Reveal

The video premiered in the crowded field at the Mobile World Congress, introducing BlueJeans Network as a revolutionary technology that simplifies videoconferencing across all platforms.

Results

Favorable Press, Additional Funding

Blue Jeans wanted to differentiate their product, show the ease of use and make a big word INTEROPERABILITY customer friendly.

The Blue Jeans launch received great press, including coverage by Information Week, The Wall Street Journal, TechCrunch and VentureBeat.

Upper Diamond went on to create a second explainer video for their website to explain the “why and how” of the service to prospective customers.

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