BEHAVIORAL ECONOMICS WITH A WRY TWIST

Brand Stories, Healthcare, Learning

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Helping grant applicants create better proposals

Animating key tips from a book about improving decisions

Sometimes we all need a nudge to get things done and The Robert Wood Johnson Foundation found that the applicants to their fund needed a nudge to create better grant proposals.

We used the book “Nudge” and an interview with authors to create an animated piece that was at the center of a campaign to improve the quality of grant proposals. Behavioral economics with a wry twist helped them surpass their goals.

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