Impactful hand-drawn animation to deliver a hip “explainer” call-to-action video

Brand Stories, Startups & Strategy, Technology

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Conversion

Persuading the Curious to Become Customers

Following their successful product launch, Blue Jeans asked us to help with another challenge: converting visitors to their site into customers.

As part of the campaign we proposed an explainer video to show why video conferencing the Blue Jeans way blows away the competition.

Our explainer video helped BlueJeans convert over 250K website visitors to customers in the first year

Animated Explainer

Quickly Communicate Benefits Through Real World Scenarios

Making Two Minutes Really Count

We proposed an animated “explainer” video that would reside on the Blue Jeans website, and also be used to quickly and effectively communicate the benefits of Blue Jean’s interoperable cloud video conferencing service to the press and potential customers.

Hip and Playful Tone

As we described the technical features of Blue Jeans, we showed real world benefits through characters and situations the audience could relate to. We chose a fully-animated, hand-drawn style that could deliver high impact messaging while preserving a hip and playful tone, and would reinforce the Blue Jeans brand.

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Resounding Success

Over 250K users in the First Year

Measurable Results

In its first year of operation the Blue Jeans service connected over a quarter of a million participants in over 3,000 cities worldwide into hundreds of thousands of video meetings. And we helped!

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Product Screens

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Competitive Comparison

This scene establishes a point of comparison traditional video conferencing.

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Concept Introduction

Introducing Interoperability and why it is so important to the Blue Jeans solution.

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