We proposed an animated “explainer” video that would reside on the Blue Jeans website, and also be used to quickly and effectively communicate the benefits of Blue Jean’s interoperable cloud video conferencing service to the press and potential customers.
As we described the technical features of Blue Jeans, we showed real world benefits through characters and situations the audience could relate to. We chose a fully-animated, hand-drawn style that could deliver high impact messaging while preserving a hip and playful tone, and would reinforce the Blue Jeans brand.
In its first year of operation the Blue Jeans service connected over a quarter of a million participants in over 3,000 cities worldwide into hundreds of thousands of video meetings. And we helped!
This scene establishes a point of comparison traditional video conferencing.
Introducing Interoperability and why it is so important to the Blue Jeans solution.