When you want to go big, it doesn’t get any bigger than Times Square
Connecting Benefits to Success
Upper Diamond produced a series of testimonials from various viewpoints in their customer base.
Highlighting successes with different stakeholders across vertical industries was the perfect way to give each target audience a story to identify with – a voice they could trust.
Over years, we added to the portfolio, giving the sales, and marketing team additional ammo for the coming year.
We found that employees, managers and senior level decision makers were getting the information and support from the platform in a way that made them better able to deliver on their goals – a theme that Cornerstone adopted with the tag line “Empowering People.”
Building Major Buzz
Times Square or Bust!
After three years of working together CSOD’s time finally came – they were going public. Building buzz when you launch is crucial and what better way than plastering your message across Times Square?
Upper Diamond produced a video loop that played on some of the most prestigious digital real estate in the world: the NASDAQ tower. The video featured the faces of their top customers – from Met Life to Pitney Bowes – as well as the company founders and employees as their ethos of empowerment is one that they live by.