We hired two experienced television writers and worked with them and Blanchard’s executives and instructional designers to create a narrative piece and 18 shorter videos that would be engaging and memorable.
The bar was set high by the writing, but we set out to surpass it with television quality production that would blow away everything else on the market. We filmed for eight days on office sets and sound stages with 13 actors, scores of extras and a custom music score.
Blanchard knew they had media worthy of an industry leading training program, now it was time to see how the revamped material played in the classroom.
The updated SLII course was a huge hit in testing, and the videos were consistently rated as the high point. They created valuable conversation points in the training, and were so memorable the people taking the course even reported discussing them at home with their families.
With fresh new media and instructor flexibility, SLII is in prime position to spend another decade as one of the nation’s top leadership programs.